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In the condiment world, ketchup is king and Sir Kensington Gourmet Scooping Ketchup is hoping to overthrow the leading ruler.
Born in a dorm, Sir Kensington is the brainchild of former Brown University students who thought the ketchup shelf needed an all-natural alternative. After several campus taste testing parties, which served as unscientific focus groups, Scott Norton and Mark Ramadan came up with two concoctions: Classic and Spiced.
What makes their product different? Heinz uses tomato concentrate and high-fructose corn syrup. Sir Kensington starts with crushed whole tomatoes and sweetens with honey, agave nectar and raw sugar.
This week, Williams-Sonoma, Dean & DeLuca and Whole Foods have all started carrying Sir Kensington, so stocking up on gourmet scooping ketchup just got easier. But... order directly from Sir Kensington in the next week and F.E.D. subscribers receive an exclusive discount (see below).
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